Upon assuming leadership of Hi-Spec Tool's Ecommerce marketing team, it was clear that the previous manager had fallen behind on industry developments and was relying on outdated strategies, inadequate software, and an inflexible approach that stifled team growth and hindered brand and sales expansion.
It was clear that drastic changes were needed to address these issues and drive the company forward.
Improve Hi-Spec's ecommerce team's performance & drive substantial sales growth compared to previous years
I began by analyzing the current situation and identifying the reasons for the poor performance. After a bit of research, it was apparent that the team was utilizing outdated automation software, and the campaign structure was not optimized for the features and campaign types offered by Amazon.
Additionally, the product page SEO was lacking and the team did not possess the necessary skills or software to improve it.
I implemented an 8-step approach with my team to optimize our processes on the Amazon platform.
The results were impressive.
Within two years, the Hi-Spec Tools' Ecommerce marketing team experienced exponential growth:
The key to success was introducing up-to-date automation software such as Sellozo, Helium10, and Feedback Whiz, staying current with marketing trends, and being flexible with processes to promote growth.
By implementing these tools, creating SOPs for organic marketing, improving product page SEO, implementing analysis tools, changing campaign structures, forming a specialized team, and implementing follow-up automation, significant improvements in performance were achieved.
A notable contribution to sales was also made by an AI-driven video advertising campaign on Amazon, which generated over 1.2 million in sales within the first 18 months.
This case study serves as an example of how a strategic approach and well-implemented changes can lead to significant improvement in a team's performance.