Back Story
With peak holiday season approaching, Hi-Spec’s ecommerce team was looking for ways to maximise sales performance across Amazon marketplaces worldwide.
One major opportunity stood out immediately: video advertising.
The issue wasn’t whether video ads worked- it was the scale required to execute them properly.
Hi-Spec had:
- 100+ products needing video ads
- multiple country marketplaces
- six language requirements
- and only a small internal production team
Traditional video production simply wouldn’t move fast enough before peak season arrived.
The Challenge
Produce and deploy video advertisements across 103 products, six languages, and 10 international Amazon marketplaces- all within a three-month window.
Waiting for high-end studio production would have meant missing the seasonal sales opportunity entirely.
Speed became more important than perfection.
The Strategy
Instead of focusing on expensive, highly polished production, the strategy shifted toward scalable execution.
The goal was simple:
Create effective product videos quickly enough to dominate the market before peak season.
This required:
- finding a faster production workflow
- scaling video creation capacity rapidly
- simplifying campaign deployment across marketplaces
The Process
1. Finding a Scalable Video Production Workflow
The first step was identifying software capable of turning existing product photography into lightweight video advertisements.
This allowed the team to bypass slow traditional filming workflows and massively accelerate production speed.
2. Expanding Production Capacity
To scale output quickly, additional remote team members were brought in and trained on the new workflow.
Using a simplified production process, the team was able to increase output from roughly one professionally filmed video per week to approximately 50 video ads per day.
Project management systems were also introduced to coordinate production across both in-house and remote teams.
Within weeks:
- 103 product videos were completed
- all translated into six languages
- resulting in 618 deployable video advertisements
The videos were intentionally lightweight and fast to produce — but highly effective for ecommerce advertising.
3. Rapid Campaign Deployment Across Amazon
Because existing PPC campaign data was already available, high-performing keywords and audience data could be reused to accelerate rollout across international marketplaces.
This allowed the ecommerce team to launch campaigns quickly and efficiently before peak sales season began.
The Results
Over the following 18 months:
- 💰 Over $1.2M in attributed sales generated
- 📈 Overall DTC sales increased by 10%
- 🎯 Average advertising ACOS maintained at 26.75%
- 💸 Video production costs reduced dramatically compared to traditional production workflows
Most importantly, the business was able to fully capitalize on peak season demand instead of missing the opportunity due to production bottlenecks.
Key Insight:
In this case, speed mattered more than perfection.
By prioritizing scalable execution over expensive production quality, Hi-Spec was able to launch faster, advertise more products, and capture significantly more revenue during a critical sales period.