Back Story
As a marketing expert, I understand the power of sound in creating emotional connections with consumers.
That's why I partnered with Asota Studios to create commercial soundscapes for Fortune 500 companies like Starbucks, Volkswagen, Oppo, Uniqlo, Hennessy, and Perrier, to elevate their brand experiences through audio branding.
The Challenge
The challenge was to create unique and memorable soundscapes for our clients' commercials that would stand out in a crowded market and effectively communicate the brand's message.
The Strategy
Our strategy was to interpret our clients' desired emotional response and goals for their commercials, and use that understanding to craft custom soundscapes that would enhance the visuals and effectively communicate the brand's message.
Additionally, we needed the soundscapes to accentuate certain visual cues on screen in order to illicit the desired emotional response and emphasize certain visual aspects of the commercial.
The Process
Interpreting Needs
We began by working closely with the brands to understand their desired emotional response and goals for their commercials. We then used that understanding to craft custom soundscapes that would enhance the visuals and effectively communicate the brand's message.
Creating Soundscapes
I worked with Asota Studios to create unique and memorable soundscapes that would stand out in a crowded market. We used a combination of original compositions and sound design techniques to craft soundscapes that were tailored to each brand and commercial.
Implementing the Soundscapes
After the soundscapes were created, we needed to "weave" them into the commercials.
A good example of this is the audio we did for the Volkswagen commercial. It syncs with the visuals and really sets the overall mood of the piece.
This process included working with video editors to ensure that the soundscapes were properly synced with the visuals and making any necessary adjustments to ensure that the final product was of the highest quality.
The Results
The results of using commercial soundscapes were impressive:
Equipped with our soundscapes, the commercials for Starbucks, Volkswagen, Oppo, Uniqlo, Hennessy, and Perrier aired across China and received positive feedback from both the brands and their viewing audience.
The soundscapes effectively enhanced the visuals and effectively communicated each brand's message, leading to increased brand awareness and improved emotional connections with consumers.